11th Street recorded all time high revenue with Kim Seon-Ho as model despite antifans’ boycott
11st’s advertisement video for the “The 10th Festival” (the festival for the 10th of the month) with Kim Seon-ho as the model.
The effect of the boycott on Kim Seon-ho was insufficient. The online shopping site 11th Street (11st)’s year-end discount event “The 10th Festival,” which featured actor Kim Seon-ho (35 years old) in its advertisement, is gaining popularity.
11th Street announced on November 4th that cumulative transactions increased by 20% over the past three days from the 1st to the 3rd, when the 11th Day Festival began. In terms of transactions on the first day of this year’s event alone, it rose 40% to an all-time high.
Samsung’s Galaxy Z Flip 3 self-sufficiency model ranked first in cumulative sales, selling for more than KRW 3.099 billion won as of the morning that day. In addition, 15 other products have sold for more than 1 billion won. More than 100 products were sold for more than 200 million won. The event runs until the 11th.
Earlier, Kim Seon-ho became popular thanks to last year’s tvN drama “Start-up” and this year’s “Hometown Chachacha,” but when his ex-girlfriend announced that she was forced to have an abortion during their relationship, controversy arose over his private life. Later, Kim apologized to his ex-girlfriend, and she also deleted the disclosure and ended the controversy.
In response, 11th Street said it would use Kim Seon-ho as its advertising model despite this incident, claiming that Kim‘s private life issue ended by him apologizing to the other party and she accepting it.
Regarding the news, some carried out a boycott of 11th Street, saying, “They ignored the fact that he forced his girlfriend to have an the abortion.” As of November 2nd, more than 8,000 tweets were posted on Twitter to certify that they have cancelled their 11th Street membership with the hashtag #BecauseofKim Seon-ho,_Iwithdrew_from11thStreet.
