There were 4 Park Eun-bin “Pros and cons of AI and deepfake”
As AI and deepfake technologies rapidly advance, they are having a variety of effects on the entertainment industry
Recently, there has been a noticeable increase in cases where deepfake technology and CG are used to enhance the quality of works.
In a milk commercial, a scene depicting Park Eun-bin meeting her younger self garnered attention for the striking resemblance to the actress.
The concept behind Park Eun-bin meeting her younger self was to showcase the history of 87 years. Netizens reacted with comments such as “The technology is impressive“, “How did they recreate her face from her childhood using AI?” and “They look so alike. It’s like seeing her growth process.”
Advertisements, works and news are actively utilizing deepfake technology. Deepfake technology refers to the synthesis of facial features or specific body parts using artificial intelligence technology.
It is a compound word of deep learning and fake, and refers to a technology that utilizes deep learning, where computers learn by combining and analyzing external data on their own to synthesize facial features or specific body parts of existing individuals.
With evolving technology, the faces of different actors can be composited to recreate new characters.
In JTBC’s “Welcome to Samdal-ri”, the late Song Hae’s appearance from the 1994 show “Korea Sings” was recreated using deepfake technology, and in Netflix’s original series “A Killer Paradox”, an actor who appeared as Son Suk-ku’s younger counterpart was also a product of deepfake technology.
In the music industry, “AI cover songs” have become a hot topic. A simple search reveals numerous AI cover songs. While there are advantages to using AI technology to enhance immersion in works by implementing challenging scenes, there are also concerns.
If not carefully examined, “deepfake technology” and “AI cover songs” can be mistaken for actual people’s forms and voices, posing significant risks. Consequently, discussions are emerging regarding the problems arising from these technologies.
As deepfake crimes increase, celebrities also become victims. Last month, Song Eun-yi held a press conference urging action against online phishing crimes impersonating celebrities.
She emphasized the need for national attention and systemic changes, stating, “We need to recognize that deepfake technology can be used for terrible crimes. We need to prevent further damage and raise social awareness to avoid shedding tears over such crimes.”
Furthermore, with the advancement of technologies like deepfake and AI, there are concerns about exacerbating polarization in the entertainment industry. Famous celebrities can generate greater profits by utilizing AI models, while bit-part actors may see a decrease in job opportunities.
Last year, the Screen Actors Guild also addressed these issues. While these technologies undoubtedly have advantages, concerns about their potential misuse for crime and their contribution to polarization remain high. Attention is being paid to what kind of results this influence will lead to in the future.
