IVE’s Jang Wonyoung and Ahn Yujin Top June Girl Group Individual Brand Reputation Rankings

The Korea Corporate Reputation Research Institute extracted 88,548,756 pieces of big data from 675 individual girl group members from the 16th of last month to the 16th of this month. This data was analyzed using participation index, media index, communication index, and community index created through consumer behavior analysis. Compared to the 121,616,805 pieces of brand big data from May, there was a 27.19% decrease.

IVE’s Jang Wonyoung, who ranked first, had a participation index of 1,476,859, a media index of 887,921, a communication index of 1,251,796, and a community index of 2,145,145, resulting in a brand reputation index of 5,761,721. This is a 29.27% decrease compared to her brand reputation index of 8,145,942 in May.

IVE’s Ahn Yujin, who ranked second, had a participation index of 1,178,855, a media index of 857,304, a communication index of 1,134,352, and a community index of 1,641,097, resulting in a brand reputation index of 4,811,607. This is a 6.58% decrease compared to her brand reputation index of 5,150,510 in May.

aespa’s Karina, who ranked third, had a participation index of 321,538, a media index of 304,037, a communication index of 1,059,626, and a community index of 1,111,921, resulting in a brand reputation index of 2,797,122. This is an 18.45% increase compared to her brand reputation index of 2,361,362 in May.

I’LL-IT’s Wonhee, who ranked fourth, had a participation index of 720,437, a media index of 262,343, a communication index of 783,832, and a community index of 800,097, resulting in a brand reputation index of 2,566,708. This is a 42.59% decrease compared to her brand reputation index of 4,471,129 in May.

BLACKPINK’s Jennie, who ranked fifth, had a participation index of 327,735, a media index of 510,298, a communication index of 695,028, and a community index of 765,003, resulting in a brand reputation index of 2,298,064. This is a 38.13% decrease compared to her brand reputation index of 3,714,551 in May.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, stated, “According to the big data analysis of individual girl group brand reputation for June 2024, IVE’s Jang Wonyoung ranked first. Comparing the individual girl group brand big data from May, which was 121,616,805, there was a 27.19% decrease. Detailed analysis shows that brand consumption decreased by 37.40%, brand issues by 38.08%, brand communication by 10.70%, and brand spread by 29.71%.”

He continued, “The link analysis of IVE’s Jang Wonyoung, who ranked first in June 2024, showed ‘lovely, loved, strong’ as the top terms, and in the keyword analysis, ‘IVE, Wonyoung’s way of thinking, Jang Da-a’ were prominent. The positive-negative ratio analysis showed a positive ratio of 90.54%.”

Source: daum