HYBE America CEO Disrespected SEVENTEEN and TXT in Latest Update, Said Netizens 

Recently, Scooter Braun, the CEO of HYBE America, announced that he will retire from managing via a letter published on Instagram. In the letter, he also mentioned that he will focus on his family and the development of HYBE America.

The letter itself has infuriated fans of HYBE artists, who have been protesting against Scooter Braun due to his support for Israel for a long time. However, 2 fandoms reacted the strongest due to one particular detail. 

In particular, Scooter Braun mentioned K-pop artists NewJeans, TXT, LE SSERAFIM, SEVENTEEN, and ILLIT as “new acts” under HYBE – a description that simply doesn’t apply to SEVENTEEN and TXT, who have been active for a long time. 

As both of the groups are experienced artists that greatly contributed to the growth of HYBE, fans felt like Scooter Braun was disrespecting SEVENTEEN and TXT by calling them “new acts”, leading to angry reactions all over SNS.

Below are some posts from fans who called Scooter Braun out for his at best ignorant comments:

• “new acts” and then name drops TXT who have been active since 2019 and SEVENTEEN who have been active from 2015”
• Scooter Braun thinking he has the right to list TXT as a new group as if they weren’t already established and thriving before HYBE was even a thing…
• Scooter calling txt a “new act” like they haven’t been around funding HYBE before it was even a thing
• “New acts like seventeen” oh shut the fuck up

Source: Krb, X